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Elsa Rivera

Elsa Rivera puts her heart into community service, events and other fun projects. Her networking brings out the best in people who truly want to champion their passion, vision and creativity. She is the Festival’s CFO and Events Director (and wears lots of other hats).

Elsa is the Executive Director of The Big Fashion Show, a Board Member and Volunteer for G.I. Josie, an organization that provides healing resources and services to women military veterans, The Sandy Feet Initiative, an organization facilitating a relationship with the ocean for underprivileged kids through surfing and the Groundswell Community Project, which empowers young girls and women through surfing and awareness of ocean conservation on a regional and international level. She is a Rotarian and was voted an one of ten Outstanding Women of 2017 by the Monterey County Commission on the Status of Women, recognized for her work in helping the Big Sur and Palo Colorado communities during the Soberanes Fire.
Her love of the Big Sur community as an extended part of her family, her passion for dance, the arts, great food and wine, inspires her to be a connecting force for the Big Sur Food and Wine Festival.